Private Label Motorsports, LLC

Privacy Policy

Effective date: October 24, 2026

Private Label Motorsports, LLC (“PLM,” “we,” “us,” or “our”) uses information from this website to respond to inquiries, provide customer service, operate and protect the website, and support our marketing. This policy explains the website information we collect, how it is used and disclosed, and how to contact us about privacy.

Information you provide

When you request a quote or contact us through the website, we collect the information you submit, such as your name, email address, phone number, selected service, vehicle details and messages. We also keep records associated with the request, such as its date and reference number.

Please do not include payment-card numbers, government identification numbers, medical information or other sensitive information in a quote-request message. Our website quote forms do not ask for that information.

Information collected through website technologies

Our website uses analytics, advertising-measurement and security technologies. These technologies may process page visits, interactions such as quote submissions or phone-link clicks, browser and device information, IP addresses, campaign information and identifiers associated with an advertisement or referral.

We use Google Analytics and Google Ads to understand website activity and advertising performance. Google explains the information it may receive, its uses and available controls in How Google uses information from sites or apps that use its services.

The website also uses browser storage to carry campaign and landing-page information between pages, and human-verification tools to help prevent automated or abusive submissions. Browser storage, analytics information and the inquiry record are different records and may have different retention periods.

How we use information

We use website information to:

• Respond to requests: Discuss your vehicle, requested work, quote and next steps.
• Provide customer service: Send request confirmations and communicate about inquiries you send us.
• Operate the website: Maintain functionality, troubleshoot problems and improve the visitor experience.
• Protect the website: Verify submissions, prevent spam, recognize duplicate requests and investigate misuse.
• Measure marketing: Understand how visitors find the site and interact with our services and advertising.
• Customer communications and advertising: Use customer-management systems, email marketing, text messaging and customer-list audience tools on Google and Meta.
• Manage email preferences: Record requests not to include promotional content in future automated website emails.

A website request or confirmation email does not by itself confirm an appointment, final price or product availability. The shop will confirm scope and scheduling with you.

Who receives information

Authorized PLM personnel and service providers receive information needed to support the purposes described here. The website uses providers for hosting and private inquiry storage, email delivery, analytics and advertising measurement, and human verification and security.

The implemented website services include Vercel, Resend, Google and Cloudflare, together with a database service used for security verification records. An inquiry may be included in an internal shop notification and in a confirmation sent to the email address you provide.

Outside the website's own systems, customer information is also processed through customer-management, email-marketing and text-messaging services, and customer-list audience tools provided by Google and Meta. These providers support our customer communications, marketing and advertising; they are separate from the website's inquiry-storage and email-preference systems.

Google may process information for its own service, security, measurement and, depending on settings, personalization purposes, as described in its partner-sites explanation. Other websites you visit through links from PLM operate under their own policies.

We may disclose information when required by law or when reasonably necessary to protect legal rights, investigate misuse or respond to a lawful request. Contact us if you have a question about how information associated with your inquiry has been used or disclosed.

Promotional email and customer-service messages

An automated reply to a website inquiry may include promotional content as well as confirmation of your request. Where promotional content is included, the message provides an unsubscribe option for promotional content in future automated PLM website emails.

After that preference is recorded, we can still send nonpromotional confirmations and respond to inquiries you send us. Unsubscribing does not cancel a quote request, an appointment or work you have already arranged.

The email preference is separate from browser cookies and Google advertising settings. Contact us if you need help with an email preference or receive a message you believe does not reflect your request.

The website email preference does not automatically change preferences in a separate email-marketing, text-messaging or advertising platform. Use the preference instructions provided in the relevant communication or contact us for help with the particular channel.

Cookies, browser settings and advertising choices

Your browser may let you control or clear cookies and website storage. Those choices can affect website functions and may not stop all analytics or advertising-related processing.

Google describes its advertising and analytics controls in its partner-sites explanation. You may also contact PLM about processing or disclosure of your information; any rights and required controls depend on the laws that apply to your request.

Retention and security

We currently retain quote inquiries, customer emails and customer records without a set deletion schedule. Retention may be affected by customer-service needs, legal requirements, security and the need to maintain communication preferences; contact us about a particular record or to request deletion, subject to applicable requirements and exceptions.

We use safeguards intended to limit unauthorized access and protect the website, including access-restricted inquiry storage and submission-verification measures. No website or method of transmission or storage can be guaranteed completely secure.

Your privacy requests

You can contact us to ask about information associated with your website inquiry, request a correction or deletion, or raise a privacy concern. Depending on applicable law, you may have additional rights concerning access, copies, processing, disclosure or advertising uses of personal information.

We may need information to verify your identity and understand the request. We will respond in accordance with applicable requirements and explain any applicable limitations or available appeal process.

Contact PLM

Email contact@builtbyplm.com with “Privacy request” in the subject line, call (210) 759-9994, or write to Private Label Motorsports, LLC, Attn: Privacy, 4949 N Loop 1604 W, Suite 430, San Antonio, TX 78249. The privacy inbox is monitored and requests are handled by the business owner; please describe the inquiry or privacy question without including unnecessary sensitive information.

Changes to this policy

We may update this policy when website practices or applicable requirements change. The effective date at the top will identify the published version, and any additional notice required by law will be provided.